Paris-Huawei on Wednesday launched his Ascend P7, a new Android flagship model will try the Chinese company with which to improve on his third place ranking in the Smartphone market.
The company signaled the arrival of the new phone at a press event with signs that said, "Huawei Ascend P7 global launch." The phone that runs Google's Android mobile operating system, is a successor to the company's P6.
The Ascend-P7 has many of the necessary competitive information for the flagship market-a 5-inch-1, 920 x 1 080 to indicate 4 G LTE networks, a 1.8 GHz quad-core processor, a rear-facing 13-megapixel camera, a front-facing camera 8 Megapixels and a gorilla glass 3-housing on the front and the back. It is built in the inevitable Panel shape, has a trim thickness of 6.5 mm and runs Android changed with Huawei's emotion interface.
This is nice - but it's tough stand in the Android crowd.
The Ascend-P7 are mainly with a handful of other top-end mobile phones with Google's Android OS, including the Samsung Galaxy S5, join a HTC-M8 and the Sony Xperia Z2.
It is also a rival to the phones to other mobile operating systems like Lumia-1020, a Windows phone device, Microsoft sold now, that it Nokia has acquired telephone business, and of course the iPhone 5 s from Apple.
The phone will be unlocked in June in dozens of European and Asian countries at the price of 449 euros (US$ 625). Huawei expands it, later, including in the United States. "This worldwide offering", said Richard Yu, Chairman of Huawei devices and Chairman of the Board of the company consumer business group, at the event here.
Much of Huawei's success has been its position in its home market. While the companies in selected countries around the world has made progress, it is essentially closed, in major markets such as the United States, where its brand practically does not exist, even though it is a campaign to raise awareness to build.
Huawei doubles its global brand awareness by 52 per cent and to third parties in the Smartphone market has risen, but "We will not stop", Yu said. "We want to be better and better and better." We invest so many resources on the product, innovation, R & D, the marketing-everything. We are our service and to improve our quality."
In the first quarter of the year 2014 instead of Huawei the No. 3 spot in the global smartphone market, according to analyst firm IDC-a remarkable achievement, but hardly a safe position. This market share, most comes from China.
The 13.7 million phones, the Huawei supplied only 4.9 percent of the market behind no. 2 accounted for Apple with a market share of 15.5 percent and no. 1 Samsung with 30.2 percent. Huawei, is growing but faster than the competitors, with shipments surging 47 percent compared with the same period quarter in comparison to Apple's 16.8 percent and Samsung's 22 percent growth.
Like HTC and Apple, Huawei, an edge through a high-quality design, trying to get including a 7-layer surface treatment on the back. "We say to reach this high-quality look and feel," said Joonshu Kim, Vice President of Huawei mobile devices. It comes with a "Metallic look luxurious and exquisite micro-pattern," he said, with a depth, the people of fish swimming under the surface of the water will remind.
The Ascend-P7 has also 4 G LTE network support in many parts of the world, works, said Clement WONG, global market manager for Huawei. Improve dual antennas for reception, he added.
Huawei hopes the phone will be as cool on another way, also: the distribution of heat in the phone, it runs 7 degrees Celsius lower and is therefore more comfortable in the hand, Wong said.
The phone "Double C" design gives it a bezel, which from the front to the rear at the bottom of the phone and page to page at the top of the phone to curves. The result is something like two curves, the teeth.
The 6.5 mm thick the Ascend-P7 a little slimmer than this complicated iPhone 5 at 7.6 mm and the Galaxy-S5 at 8.1 mm, said Kim. The chip is a HiSilicon Kirin 910T-Farbmonitor-Prozessor, and the phone has a 2, 500mAh battery.
The pixel density is 445 pixels per inch on the Ascend-P7 when compared to the iPhone 5 s 326ppi and 432ppi on the Galaxy-S5.
The camera back equipped with 13-megapixel resolution and high end image processing chip, can circumstances handle light sensitivity settings, the ISO 3,600 will reach.
In the meantime, said the phone front facing camera 8 Megapixels is a departure from the industry norm and is designed to better self portraits, produce Changzhu Li, head of the technology.
"Consumers want Selfies always high quality," Li said.
It is also a five lens system to improve the audibility of more pixels than the iPhone 5 s 1.2-megapixel camera and the Samsung Galaxy S5-2-megapixel camera, but on Huawei and built lower chromatic aberration. The company put in the forward-facing camera rear-facing camera technology is basically.
This means you can keep a step Huawei still on the front-facing camera photos - it promotes "Groufies," group self portraits, including those with a panorama mode. "With a Groufie," said Li: "you take much more background or include other bodies in pictures Selfie."
Huawei's newest flagship phone, the Ascend-P7, collects some decent Kit in a body seriously slim, glass-backed in. / Read editors take
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