Paris-the Chinese company with the launch of Huawei's Ascend P7 flagship Smartphone on Wednesday also launched a new phase of its ambitions for global makes.
Ascend-P7 - for sale in June in 33 countries in Europe and Asia for 449 euros (approximately $665)-go to the company in more profitable high-end handset segment, where clients are style-conscious, and profits are higher wear.
"Price / performance ratio is not enough. We have premium products according to the requirements of the market", said Richard Ren, President of Huawei's EU consumer business group, in an interview on the Ascend P7 global launch event here.
The P7 has a 1.8 GHz quad core processor from Huawei's own design, a 5-inch-by 1,920 x 1,080 pixel display, a 2, 500mAh battery, an unusually strong camera 8 mega pixels for front-facing, a rear facing-13-mega pixel camera and a competitive trim 6.5 mm thick.
It uses version 4.4 KitKat by Google's Android operating system with Huawei's emotion-user interface layers at the top. But that is not always the case. Asked whether Huawei is planning a nexus-style cell phone running Android Google's interface, said ren: "we have a business plan with Google." He went on to share specifics.
The Ascend P7 high-end push is disproportionately important for Huawei be: the company hopes P6 models rise to more than double the P-series premium phones from 4 million in 2013 on 10 million P7 models in the year 2014, ren said. Compared to their targets for overall handset are shipping growth modest 52 1 million, he said.
This means that the premium products from around 7 percent will rise to 13 percent of the total turnover of the company.
It is an ambitious goal, but it is hard. Huawei reached 4.9 percent of global handset shipments in the first quarter of 2014, according to analyst firm IDC, but it is far behind Apple's 15.5 percent and Samsung's 30.2 percent. The competitors are hardly still--still are, Lenovo, LG Electronics, Motorola and new Chinese challengers like Xiaomi.
Ren thinks Huawei has entered a new phase of business listeners but and will reap business. It began as a manufacturer of other phones but then decided on a three-phase plan, to become a well known brand.
The first phase was to "break through", to gain a foothold and distribution partners to convince that Huawei is a brand you can trust. The second phase began in the past year: growth. The third phase is a leader to be worldwide, i.e. more than 15 percent market share.
How fast is Huawei to enter the third phase? "We finished in the second phase in the year 2017," said ren. If the company level the leadership, it is how loyalty increases people's friends and family, and brand, recommend rewarded with simple sales Huawei cell phones, he added.
Much of Huawei's success has been its position in its home market. While the companies in selected countries around the world has made progress, it is essentially closed, in major markets such as the United States, where its brand practically does not exist, even though it is a campaign to raise awareness to build.
Huawei will sell the P7 in the United States, even though it starts there. "For operator resale channels, we need more conversations with our customers," ren said, referring to partners like AT & T, Verizon, Sprint and T-Mobile, which are responsible for the shipping of many phones in consumers hands.
How exactly are a company be recognized? In Europe, football teams in the UK, France, Italy, Spain and Germany sponsoring has been a successful way.
Worldwide more than doubled the number of consumers who recognized a Smartphone manufacturer Huawei to 52 percent from 2012 to 2013. In some countries, it is even more: 60 percent in Spain and 58 percent in Germany.
"There us a lot to improve the awareness helped," said ren.
Huawei's newest flagship phone, the Ascend-P7, collects some decent Kit in a body seriously slim, glass-backed in. / Read editors take
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